My first published story is getting along pretty well, and as such I’ve been studying a little about marketing.
But since I think part of a marketing strategy should be dedicated to advertising, I decided to start experimenting with Facebook post boosting, with the current aim to grow my reader’s base on that platform, nothing more (I have still nothing to sell, indeed!).
Facebook is not the best when it comes to promoting erotic content because of its strict rules about what is possible to boost and what’s not. Promoting erotica inside those boundaries is difficult and this experiment was bound to fail, in many ways.
But on the other hand Facebook has a good way to control your advertisement, and measure the success – or not – of your campaigns, so why not to try?
Remember: my aim, here is to provide failure-success cases (in this and the following posts about the topic) that focuses on “erotic books advertisement“.
Pretty much everything, anyway, should be applicable to any genre.
Facebook Ads and Boosts
If you are not familiar with Facebook Ads/Boost, I recommend to read something about them before continuing with my posts, because I’ll not go into details about the boost preparation process.
There is, anyway, a difference you should know. When Facebook asks you to “boost” a post you made in your page and you react to that, you’ll be provided with a simple interface to boost the single post. When you finish the preparation of the promo, you’ll see it in the “Promotions” tab of your Facebook Page.
With Post Boosts, you don’t have much control on your advertising, so I’ll use them only when I can, but for an erotic author that posts – supposedly – mostly erotic content on his page, this will not work most of the time, because the images will be too explicit for the boost to be approved.
In this post, anyway, we’ll see three cases of boosts: two failed and one succeeded.
About the other way around and the usage of Facebook Adverts Manager to improve your boosts targeting or to create complex ads and campaigns, we will speak in other posts.
Boosting My First Post
After having read their rules, I tried to boost a post that had an evocative image, that was not “too” evocative. Otherwise it was going to be blocked for sure.
This because when you submit a boost, Facebook will screen it and stop its publication in case it violates the rules. And they are very strict about them.
I set up the campaign to target English speaking countries, people between 20 and 60yo, women, housewives or interested in erotica or romance.
This configuration resulted in a user base of 16.000.000 people – that is usually too big, the smaller should be the better – and my boosting was supposed to try to reach 3-4.000 of them, for a price tag of 200 CZK (around 10 USD).
Likely wasted money, I know. It’s for the greater good.
The post I chose is the one below. It’s the post that, so far, had reached the highest number of people in organic search (around 4000 of them). It may be because of the keywords, the title or the image, but if it reached so may people… it’s likely Facebook will not block it, right?
But it didn’t work. It was not approved, because the image was likely “too suggestive”. Yes, it doesn’t have to be explicit, but if it suggest anything even distantly sexual related… you’re fucked.
We live in this world, we made it this way: such a natural thing as affection, is banned. But this is only a personal consideration of mine.
A second try
So I tried again, with another post that had an image, in my opinion, less evocative.
Similar target population, smaller budget.
But even this image was too much. Evidently a woman lying in her bed, with her legs naked, could make someone angry.
So, let’s keep it simple!
Last tentative I did was with a post that had a good organic success and had an image that, if considered evocative, would have put me in the position of forgetting completely any advertising on Facebook: two woman sitting inside an elevator.
Eureka, it worked!
And yes, this time I managed to publish it!
Was it worth the expense?
I read somewhere that under 1 $ for click it’s all gain. I got 5 click for 2,5 $, so 0,5$ for click. Seems not that bad.
Will it pay off? At this stage, I can’t know, but I’m laying the foundations here.
A little summary
So in this first experiment I managed to boost an “almost erotic” post (with loads of erotic tags too, go see my Facebook page and find it 😉 ). I’ll not stick to this method, though, at least not using it in this way.
In the next article we’ll see why, and how we can use Facebook Adverts Manager to improve our targeting and, theoretically, our return-of-investment.
I’ll be back soon with more: there is light at the end of the tunnel.